Why We Started This Business
Three years ago, my friend Đặng showed me his financial "system" — seven different apps, a notebook full of receipts, and complete frustration. He was earning good money as an engineer but couldn't figure out where it all went each month.
That conversation made me realize how many smart people struggle with something as basic as knowing where their money goes. Traditional budgeting advice doesn't work when you're dealing with irregular income, family obligations, or the unique financial challenges of living in Vietnam's evolving economy.
We decided to focus on one thing: helping people create budgets they can actually stick with. Not perfect budgets. Not impressive budgets. Just workable ones that help you sleep better at night.